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Hi,

I'm a multidisciplinary designer with over two years of experience working with clients in the FMCG, D2C, Retail, Education and Hospitality industries, I bring a blend of creativity and strategic thinking to my work. Driven and self-motivated, I maintain a keen attention to detail while always keeping the bigger picture in mind. My empathetic and curious nature helps me understand and integrate diverse perspectives into my designs, aiming to create universally resonant connections and tell compelling stories. Through my work, I strive to forge connections and craft designs that captivate and engage.

Education

2009-2016

St. Anne's High School, Pune

2016-2018

HSC - Science PCM
SP Junior College, Pune

2018-2022

BDes -  Graphic Design
MIT Institute of Design, Pune

Experience

January 2022 - March 2024

Therefore Design, Pune
Design Associate

  • Brand Strategy: Developed comprehensive branding strategies, enhanced brand perception and customer engagement

  • Packaging Design: Designed innovative and visually appealing packaging that aligns with brand identity and enhances product visibility on shelves

  • Cross-functional collaboration: Facilitated communication and coordination among different departments, including marketing, product development, and design teams

  • Product Styling and Photography: Directed and executed product photography shoots, ensuring high-quality images that highlight product features and benefits

July 2021 - July 2021

Artisans' Centre, Mumbai
Graphic Design Intern

  • Mapped user journeys to identify brand perception and experience gaps in the packaging and the website

  • Created artworks for the Selvedge magazine

  • Designed for print and worked on the extension of Artisans' brand experience

  • Logo design for Artisans' 10th Anniversary

March 2021 - April 2021

Nurturing Lives NGO
Graphic Designer

  • ​Ekasaathe, an instagram based live social media awareness campaign aimed to spread information and inculcate empathy towards the transgender community

  • Developed and implemented a comprehensive social media strategy focused on raising awareness for transgender rights and community support

  • We were able to reach out to nearly 1 million users across Instagram, Facebook and Linkedin through Project Ekasaathe

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